Survey Says: ’Tis the Season to Give Online

4. Test, test, test!
Given the economic situation this year, test your messaging (subject lines, content) first to see what will perform better and then follow through with that in the final message.

5. Wrap it up!
Consider implementing a thank-you or year-end celebration of success program to capture interest this holiday season, which can include a simple year-end ask. Then in January, start nurturing supporters for 2009 gifts before and during the holiday season.