And the Survey Says: You score points with donors when you let them know you're listening

No matter what shape your survey takes, you mail a winner when your subtext says to your donor: "You have my attention. In a noisy crowded room, it's your voice I'm concentrating on. You're the one whose thoughts I want to hear, because you matter to me."

So go forth, and actively listen.

Kimberly Seville is a creative strategist and freelance copywriter. Reach her at kimberlyseville@yahoo.com