And the Survey Says: You score points with donors when you let them know you're listening

We can and should tell donors all these things, often, in as many ways as we can. But we can also show them with involvement devices that say to them, "Your thoughts and ideas, your concerns, and your vision are things of interest to me."

One classic offer goes by many names: the survey, the ballot, the opinion poll, the questionnaire, etc. Because we human beings tend to be an opinionated lot, survey packages are fairly popular and a good old standby for many mailers. Too many aren't living up to their potential, however.