And the Survey Says: You score points with donors when you let them know you're listening

The letter begins with donor-centered copy, about how I am among a select number of politically active conservatives being asked to participate in the survey, how I have earned a place in this special group, etc., and how the survey is exclusively for my use.

Overall, the package is a well-crafted offer, but it includes one unexpected surprise — a lift note from Joe "The Plumber" Wurzelbacher, the guy who made headlines in the 2008 elections. Apparently Judicial Watch is representing him free of charge in his lawsuit in a federal appeals court in Ohio. His note praises the organization and includes a soft ask but has no mention of the survey. It's a bit of an odd addition to the offer and off-topic given the issues covered in the letter and the survey — but there it is.