And the Survey Says: You score points with donors when you let them know you're listening

An impressive quadruple-duty format
The National Rifle Association Institute for Legislative Action (NRA-ILA) recently mailed a 14-inch-by-8.5-inch inline "2011 Truth About Gun Owners Poll" package that's bold in its design and format. Aside from the billboard-style teaser and graphic, I was intrigued by small teasers at the bottom of both sides of the outer, "HANDLE WITH CARE / CARBON COPIES ENCLOSED."