Survey Suggests Most UK Donors Have Not Changed Their Charitable Giving
But 14 per cent have cancelled direct debits donations, G2 Data Dynamics finds
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"There is still staunch support from many respondents," said Alan Thorpe, commercial and operations director at G2 Data Dynamics, which advises companies on their marketing investment. "Charity marketers should think carefully about how to get the best out of their existing donor databases to make people stick with them and potentially persuade lapsed supporters to give again."
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Sarah Townsend
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