Survey: Weak Economy Means Seniors Give Less

The survey results should tell nonprofit organizations that it’s time to beef up their efforts in terms of these younger folks.

“What it communicates to us is you have to communicate in a multichannel fashion,” Jacobs says.

In the fall, Grizzard plans to “freshen up” its control packages to cater to those between the ages of 25 and 34. That, Jacobs says, includes switching up colors and adding Web landing pages.