Susan G. Komen Signs Integrated Direct Response AOR With Merkle

Merkle, a technology-enabled, data-driven performance marketing agency, announced that the Susan G. Komen organization has once again selected Merkle as its integrated direct response agency of record for another three years. Susan G. Komen, whose mission is to save lives and end breast cancer forever, began its full-service engagement with Merkle in 2009. The expansion of the long-term partnership exemplifies Merkle's focus on providing nonprofit clients with world-class services and innovations to advance fundraising through engagement with loyal donors.