Susan G. Komen Signs Integrated Direct Response AOR With Merkle

Merkle will help Susan G. Komen manage its direct marketing program through services that include direct mail; digital media placement and strategy, including search engine marketing (SEM), display, email fundraising and social media; creative design; program management; print production; analytics; and integrated strategy, execution and fulfillment. In 2014, Susan G. Komen complemented its direct response engagement with Merkle by adding the digital marketing suite of services to their existing contract to better track and measure outreach to the breast cancer community and Komen donors and supporters.