Susan G. Komen Signs Integrated Direct Response AOR With Merkle

"As direct marketing programs become more integrated across multiple media and channels, it is important for nonprofits to develop a 360-degree view of constituents to increase donor engagement and maximize the value of their donor portfolio," said Will Bordelon, Merkle's executive vice president, vertical markets. "Merkle is excited to partner with Susan G. Komen, one of the nation's leading and forward-thinking nonprofits, as they look to advance their mission and build meaningful donor relationships."