Sustainable Mail? — A Q&A With Mal Warwick

Now he serves as a model for direct marketers everywhere who want to achieve the so-called “triple bottom line” — social, environmental AND financial success — that actually is more profitable for most of the companies that pursue it. Warwick is the co-author of “Values-Driven Business: How to Change the World, Make Money, and Have Fun” (Berrett-Koehler Publishers, 2006) with Ben Cohen, co-founder of Ben & Jerry’s. For a full transcript of this interview with Warwick, go to www.insidedirectmail.com