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In what I must now assume was a fit of deadline-induced procrastination, I responded to one of the threads. Not long after, I got an alert that said I was mentioned in a comment on the Milano page. I clicked through, and yup, the "page" had responded to my comment, mentioning me by name (thus prompting the alert) and talking specifically about what I had said. I just thought that was cool, and I found myself getting involved in conversations about cookies at least once a day, sometimes more. I tried to egg the people behind the page into talking about their social-media strategy, but they stayed in character and brought it all back to the cookies.
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Margaret Battistelli Gardner
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