Sweet Social Media

How's that for social-media engagement? I honestly don't know how nonprofits could go so far as to send their friends and followers gifts for joining in the online conversation, but there is definitely a lesson here about the power of taking the time to talk to the people who take the time to talk to you. So many corporate pages encourage people to "like" them, but then drop the ball by making posts but ignoring comments people make in response. You can bet I've told everyone I know about the Milanos experience and encouraged each of them to "like" the page and engage. Now I'm telling you. I can't guarantee you'll get any cookies in the mail, but you will indeed get one sweet lesson in the art of doing social-media right.