Synchronizing Online and Offline Fundraising for Better Results

Recall the line from the movie "Field of Dreams": "If you build it, they will come." Kevin Costner’s plan worked … they came! Fundraisers are not always so lucky. Given that we're now in 2010, my advice to you is don't spend a lot of money up front for a website. I've seen many fundraising teams spend a lot of money on a website and have nothing left over to market the website. Just because you spend a lot of money constructing a website does not mean that anyone is going to visit it. Don't make that mistake: Online publishing platforms such as WordPress are free and extremely powerful.