But there’s good news! There are many innovative tools and techniques available today to help fundraisers reach target audiences. Your inspiring missions allow you to find unique angles of approach that large mega-brands such as Coca-Cola cannot employ. Some of the most successful and powerful online fundraising campaigns are simple and grassroots, turning to family, friends and acquaintances and asking them to be online fundraising ambassadors. Seeking the help of those close to you works wonders: People rarely refuse personal appeals from people they know. For example, if you send your family members an e-mail (or Facebook status update, or tweet), they will almost certainly read it and try to help you make the world a better place. And if they become inspired and begin fundraising on their own, you are a glorious path to online fundraising victory.
- Companies:
- People Magazine
- Time Inc.
Philip King is founder of The Donation Funnel Project, an experiment in online and mobile fundraising. He is a regular contributor to NonProfit PRO.