Synchronizing Online and Offline Fundraising for Better Results

Another success story is the campaign that Kids Help Phone launched called “Buy a Kid Some Time.” It utilized dramatic lines such as "I want to be dead by Christmas," and "I think suicide is my only way out" to grab people’s attention and deliver a powerful, emotional message. It asked people to literally “buy a kid some time” by making online donations. Each donation equalled a certain number of minutes. This multithreaded campaign (Web, e-mail, Facebook, billboards, newspaper, TV ads) helped Kids Help Phone raise 2.5 times more revenue than it had raised the previous year.