Out of the Trenches
Taking the long view can help fundraisers make the most of their resources.
● 10 hours a week devoted to the treetops (budgeting, planning, conducting research, organizing and managing based on where you want to head); and
● 27 hours a week in the trenches (writing, designing, dealing with vendors, testing, coding, social media production, etc.)?
Because we all know you work a 40-hour week, right? (Cough, cough.)
- Companies:
- Jossey-Bass
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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