Out of the Trenches
Taking the long view can help fundraisers make the most of their resources.
Most people get stuck in the trenches and find it hard to get their heads out of the details to look around. But starting with the bigger picture — or at least visiting it periodically — might be a real game-changer. You'll be better equipped to respond to "what if" questions, build buy-in for change when you see it coming and understand how your situation compares with others more realistically.
- Companies:
- Jossey-Bass
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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