Out of the Trenches
Taking the long view can help fundraisers make the most of their resources.
Let me know what you think. If it works for you, please join me in conversation on Twitter by using the hashtag #brandraising; I'm @BigDuckSarah. FS
- Companies:
- Jossey-Bass
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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