Out of the Trenches
Taking the long view can help fundraisers make the most of their resources.
The NTC is dominated by a young, wired crowd — so it's a good place to find out what's new on the digital horizon for nonprofits. This year, there was chatter about Foursquare, a social geo-tagging tool, and lots of ongoing debate about the ROI on Facebook, Twitter and other social tools for nonprofits.
- Companies:
- Jossey-Bass
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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