Out of the Trenches
Taking the long view can help fundraisers make the most of their resources.
But the more significant conversations I heard took place around the topic of how to manage and prioritize. Jeff Patrick of Common Knowledge summed it up beautifully: He asked a group, "How many of you have Google Analytics on your website?" and all hands in the room shot up. Then, "How many of you review your analytics regularly and use that data to make changes and adjustments?" and only a few people raised their hands.
- Companies:
- Jossey-Bass
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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