Out of the Trenches
But why?
Organizations in which leadership makes time for the long view are better equipped to plan and budget for change. It's hard to take a few hours out of each week to explore online, read trade publications or participate in a webinar when you're struggling to make a deadline, update the website copy or put together materials for a donor. But taking the long view helps you avoid working reactively. It becomes easier to set objectives, plan, delegate and prioritize when you're more clear about where you're heading.
- Companies:
- Jossey-Bass
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).