Out of the Trenches
Taking the long view can help fundraisers make the most of their resources.
After all, it's a particularly crazy time we communicators are living in: We have all these cool, free/cheap technologies that let us do things that would have been impossible or unaffordable years ago, and yet we have even less time to allocate to them, as staff gets stretched thin due to budget cuts and recession-era staffing.
- Companies:
- Jossey-Bass
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
Related Content
Nonprofit Storytelling: Using data and performance metrics to motivate donors
What’s the Shelf Life of a Strong Nonprofit Brand?
Brand Strategy Is Critical to Your Mission
How a Powerful Impact Study Enhances Your Value
Viral Challenges for Nonprofit Marketing Success
Nonprofits Must Innovate Their Marketing Strategy
Comments
