Out of the Trenches
Taking the long view can help fundraisers make the most of their resources.
Some nonprofit communicators spend all of their time mired in the day-to-day details and lose sight of the bigger picture, missing huge opportunities along the way. Others spend so much time planning and moving projects forward they never really get their hands dirty with details that might really benefit their organizations, like testing or segmentation.
- Companies:
- Jossey-Bass
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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