Out of the Trenches
Taking the long view can help fundraisers make the most of their resources.
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Sarah Durham
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A better way to work
Perhaps the way to tackle this dilemma is to create structures that force you to move through all layers of your work at appropriate intervals. For instance, what if you tried to spend:
● three hours a week devoted to taking the long view (watching and learning from other nonprofits, monitoring best practices, reading up);
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- Companies:
- Jossey-Bass
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Sarah Durham
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Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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