A Catalog, You Say?
Take the guesswork out of product development and sales with these tips from folks who are doing it.
By
Susie Boghosian
and Jinny Fleischman
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The two parties sign a contract specifying what say, if any, the nonprofit has in product development and quality-control parameters, what approval rights it has, and where the products are to be sold. The upside for the nonprofit is that it can get products at a relatively low cost, but there’s still a cost to the organization for personnel to support the requests/needs of the licensor. For such a program to succeed, both the licensor and licensee have to be committed to it.
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- Companies:
- Lance Amstrong Foundation
Susie Boghosian
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Jinny Fleischman
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