A Catalog, You Say?
Take the guesswork out of product development and sales with these tips from folks who are doing it.
By
Susie Boghosian
and Jinny Fleischman
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A wide range of products can be created under licensing arrangements. The gamut runs from calendars, books and records, to clothing, jewelry, furniture, household linens, paint, wallpaper and athletic equipment. The nonprofit can sell some of the products through its existing distribution channels. Others will be sold solely by the manufacturer to a broad base of national accounts. It’s important that you choose to work only with manufacturers whose reputations will enhance your own.
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- Companies:
- Lance Amstrong Foundation
Susie Boghosian
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Jinny Fleischman
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