A Catalog, You Say?
Take the guesswork out of product development and sales with these tips from folks who are doing it.
* Is there a raison d’etre — other than raising money — to undertake this business? Just wanting to create funds isn’t enough. A merchandising program must have a tie-in with the organization.
* Is there a strong internal commitment from top management to support a business strategically, financially and emotionally?
- Companies:
- Lance Amstrong Foundation
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