A Catalog, You Say?
Take the guesswork out of product development and sales with these tips from folks who are doing it.
* Is there strong name recognition for your organization among the segment of the market that’s likely to be your customers?
* Does your organization have a strong sense of its brand identity?
* Is there a current database of names of members, donors and other affiliated persons?
* Have you thought through what distribution channels you would use? For a real business, you need to think about how you can combine at least two of the following: retail, online and catalog.
- Companies:
- Lance Amstrong Foundation
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