A Catalog, You Say?
Take the guesswork out of product development and sales with these tips from folks who are doing it.
By
Susie Boghosian
and Jinny Fleischman
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If all you’re looking to do is supplement revenue by selling merchandise, you don’t need to take all of these questions into account. But it’s still important to create a business plan and to gain buy-in from your organization.
Move ahead … with caution
Once you know how you want to proceed, consider the merchandise. Some questions to answer before product development are:
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- Companies:
- Lance Amstrong Foundation
Susie Boghosian
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Jinny Fleischman
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