A Catalog, You Say?
Take the guesswork out of product development and sales with these tips from folks who are doing it.
* Who’s the target customer for these products? What are the demographics involved with this group?
* Does the organization have some natural tie-ins for products? Are there collections that can serve as the basis for product development?
* What’s the public impression of the organization? Are there products that can readily enhance this impression? Are there things to avoid to ensure that the merchandising program doesn’t harm the organization’s image?
- Companies:
- Lance Amstrong Foundation
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