Take a Look Around

If you look at a market map of the world that identifies markets by their cycles in fundraising terms, the most sophisticated markets often are the most saturated in terms of the number of organisations fundraising, the number of donors who have portfolios of charities to support and the cost to recruit new donors — typically the U.S., the U.K., Germany, the Netherlands and Australia. Over the last decade in particular, this has driven many farsighted organisations to look beyond their borders for opportunities to establish new operations in programme, advocacy, campaigning and fundraising terms.