Take a Look Around

The trend to reach out to new markets clearly is driven by standard marketing practice in the commercial sector. But in the nonprofit sector it all began with international nonprofits growing their portfolios of country offices to serve programmes and build funding markets. It’s interesting to look at many of the existing “blue chip” international organisations to see whether the centre created the regions or the regions created the centre — a key factor to understanding the culture, drivers and structure of many of these charity organisations.