Take a Look Around

Surprisingly, despite the success of household names like Greenpeace, Amnesty International, UNICEF, Save the Children, WWF International, Red Cross and Red Crescent Movement, and World Vision, you will struggle to identify more than a dozen that are truly global, which might indicate an opportunity. The other important thing to note is the dominance of humanitarian causes in these brands, with a heavy emphasis on children. While the environment is quite prominent, there are many gaps with other causes that you might expect to be thinking and operating internationally — the glaring gap being cancer and other medical/scientific causes.