Take a Look Around

While HIV/AIDS has a world-recognised symbol, it doesn’t have a single global body that most people can name or, worse still, support.

Like international companies, these international nonprofit organisations have surged ahead, transferring knowledge and successes between markets, building up global investment funds to follow through on successful test programmes, and, above all, building teams of global experts who support local markets and build global income sources. At a global level, the three key sources used to be foundations, corporations and global citizens; as of recently, it is clear that digital can add a whole new opportunity area at this level. All of this activity, over the last decade, has opened up new markets, rapidly moved developing markets forward, and stimulated developed markets further with new thinking and fresh propositions.