Calling All Agents of Change

A few months ago in Tucson, Ariz., I got a shot of reality — and humility, I should add — as I listened to a group of colleagues discuss emerging challenges in nonprofit fundraising. There were several “a-ha” moments.

The DMA Nonprofit Federation brought together about 100 direct-response fundraising leaders and commercial partners to dialog about our industry at its Leadership Summit in early June. We heard keynote speakers from our country and the United Kingdom, and then reacted and brainstormed in small groups.