Calling All Agents of Change

What follows is a summary of what I gleaned from the Tucson dialog. I hope this list will prompt dialog inside your organization. And when you’re done reading, you’ll probably conclude as I did, that we’ve been talking about this stuff for many years.

1. Vision and mission statements must describe end results and the values our donors hold dear. A passionate statement of desired results and values will attract like-minded supporters and advocates. Agreeing to talk about desired accomplishments and values instead of ourselves will require strategic alignment with your CEO, board of directors, and marketing and fundraising staff directors. Not an easy chore.