Calling All Agents of Change

2. Silo management must be stamped out. Silo management causes inconsistent messages, internal disputes over who gets credit for donations, and failure to take advantage of funding opportunities. It robs organizations of energy and passion. I know several nonprofits that have taken bold steps toward eliminating silo management. They’ve created marketing and fundraising councils where planning, resource allocation and campaign planning happen at the same table. These organizations aren’t fighting over who gets credit for gifts. They aren’t sending out inconsistent messages. The marketing and communications, major-gifts, and direct-response leaders are working together to accomplish positive things for their organizations.