Takin' It to the Streets

FS: How has the Internet contributed to event coordination, awareness and fundraising?
CM: The relatively new phenomena of fundraising via the Internet has been enormously helpful to us, but I don’t think that it has, in any way, fundamentally changed the AIDS Walks. But the overall effectiveness of these fundraising campaigns has helped participants move from asking people who are within arm’s reach to sponsor them to a much more expanded outreach.