Takin' It to the Streets

FS: How do you think AIDS Walks will evolve?
CM: It will be determined by the nature of the organizers and the organizing campaigns. To the extent that AIDS Walk organizers or the benefiting charities look at the general downward trend in AIDS fundraising and say to themselves, “You know, we need to lessen our investment in our local AIDS Walk because we’re scared we won’t get the kind of return we once got.” We’re already seeing a sharp decline in AIDS Walks [around the country]. By reducing investment, what tends to go with that is reduced professionalism and reduced visibility.