Taking Control: KCET Staying Top of Mind — and Mail Pile
The “Action Needed!” copy on the outer, as well as the “To” and “Re” copy, command attention and give the mailing a clear purpose.
And in terms of design, the oversized poly address window is a more cost-effective option than the Post-it note, while still garnering attention.
“I think the whole outer envelope and its design and simplicity really increase the open rate of the envelope,” Scheib says, referring to the “urgent message” appearing through the window, the action-needed copy on the outer envelope and the yellow paper.
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