Taking Control: KCET Staying Top of Mind — and Mail Pile

And the winner is …
The action-needed acquisition package is averaging a 0.61 percent response rate, with an average gift of $39 and $299 raised per thousand pieces mailed after five campaigns. It marks an 80 percent increase in dollars raised per thousand pieces mailed a $4 increase in average gift and a 35 percent lift in response rate over the prior control.