Taking Control: KCET Staying Top of Mind — and Mail Pile
The action-needed package sent to deep-lapsed donors pulled a 0.65 percent response to the control’s 0.47 percent response to the deep-lapsed list. In August, KCET tested a greater discount — a $25 membership as opposed to $29 — in the mailing sent to the deep-lapsed segment. Newman says this discount increased response but resulted in a dip — of more than $15, Scheib says — in average gift.
Related Content
Comments
