Taking Control: KCET Staying Top of Mind — and Mail Pile

For several years KCET had mailed — and mailed well — a 4-inch-by-91⁄2-inch outer envelope affixed with a yellow Post-it note with lasered, red copy reading, “Dear KCET Viewer, Take advantage of our special $29 membership offer. Details inside.” Additional copy above the address window reiterated the offer.