Taking Control: KCET Staying Top of Mind — and Mail Pile

KCET also wanted to see if it could do away with the Post-it note and coupon, decreasing the costs of the mailing and reducing the clutter factor.

“We took a totally different approach to the mailing,” says Jodi Scheib, vice president of fundraising for DMW Worldwide. “A simple, clean, concise package without inserts, without Post-it notes, without any sort of up-front premium. We did decide to go in a totally different direction as a cost factor. Why spend additional money if these inserts don’t boost the response rate?”