Taking Innovation to the MAXIs

Attending this year’s sold-out Bridge to Integrated Marketing and Fundraising Conference (“Bridge”) was refreshing on every level — educational sessions, exhibitors, etc. But then there was the moment we had all been waiting for (drumroll, please): the MAXI Awards. The MAXIs honor the best-of-the-best formats and packages that not only wowed a panel of preconference judges, but also had accompanying significant return on investment in order to compete. In other words, a MAXI award winner is not just another pretty face — it has brains, as well.