Taking Innovation to the MAXIs

Bumpy mail gets the hail
Nonprofit Special Appeal gold went to Amnesty International USA for its USA Bracelet Appeal that included a plastic bracelet that looks like barbed wire. The case studies were compelling, but the bumpy bracelet helped the open rate immensely. Other highlights in this category include the opaque outer envelope and $1 bill insert technique used by the American Conservative Union. It’s been seen before but continues to win.