Taking Innovation to the MAXIs

Defenders of Wildlife’s Pen/Petition package was another example of a winning format that included overseas-produced premiums. A paper plate folded and delivering the Project Bread Thanksgiving Appeal Test is a great example of the unusual formats that are USPS-approved for mailing at letter rates. The copy effect/official mail format continues to be a winner. It’s often seen in renewal series, but in this case the “memorandum” copy won silver for the League of Women Voters. The most interesting total package in this category included a copy of a 1958 historic letter from Jackie Robinson — a National Museum of African American History and Culture format winning silver.