Taking Innovation to the MAXIs
Awards honor the hottest trends in direct marketing — and we can all learn from them.
Unique applications rock the political mail
A quick review of the Direct Mail — Political Mail winners revealed fabulous creative: photo inserts with personalized notes, yard signs, maps and notes with handwritten-font updates, birthday cards, and clear envelopes with, again, the popular USPS Priority Mail return envelopes. Although the photo inserts as a technique was a constant theme in this category, it was the unique applications that deserve the most applause.
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