Taking Innovation to the MAXIs

Some tried-and-true tactics never disappoint
The Workhorse Acquisition Category included gift coupons (a bounce-back feature), a shipping label, a survey and, by far the most endearing, a photo insert of a donkey. Peaceful Valley Donkey Rescue was awarded silver for its invitation-style format — five stamps on the outer envelope, handwritten-font addressed return envelope, circled copy, and an old typewriter font — all tried-and-true techniques for many successful fundraiser initiatives that if applied in the right combination can be compelling.